About DITA

DITA is a luxury eyewear house. Everything here is a frame: sunglasses, optical frames and the accessories that go with them, chosen for proportion, material and the way a shape sits on a face.

The house

Three collections sit under the DITA name — DITA Eyewear, DITA Lancier and DITA Epiluxury. Together they run from everyday optical frames to the most exacting end of the catalogue, and each is designed as eyewear first: a frame you choose the way you choose a watch, and keep.

What this store does

This is DITA's catalogue, made searchable. Describe the frame you have in mind in your own words — a narrow titanium aviator, a round acetate optical frame — and the search reads it the way a person would. Build a style profile from a front and a side photo and see how a frame sits on your own face before you decide. When you are ready to buy, every frame links straight through to dita.com.

Materials, shapes and fit

DITA's frames run across titanium, acetate and titanium-acetate, in aviator, navigator, round, square, cat-eye and rimless shapes, and in narrow, medium and wide fits. Those are the words the search here understands, so you can ask for them directly.